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THE CHALLENGE -Goethe-Institut Ghana celebrated its 60th Anniversary in October 2021 and wanted to execute a social media campaign as part of its anniversary activity to drive:
OUR APPROACH -Delivered a social media marketing audit, a social media campaign plan, content creation and campaign execution.
The 4 week campaign focused on showcasing the Institute through the years, including its people – humanising the brand. Using artists who have previously worked with the Institute for social media takeovers and lives, and a social media art competition for the online community.